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7 Reasons You Feel Poorer This Year (Even Though You Got A Raise)

You got a raise. Maybe it was 3%, maybe 5%. On paper, you should feel better off. But somehow, your wallet feels tighter than ever, and your grocery bill looks like it belongs to a family of six.

If you’re wondering why your pay bump didn’t result in actual relief, you’re not alone.

Here’s a breakdown of why your money isn’t going as far in 2025, even though you’re technically earning more.

1. Your Raise Didn’t Keep Up With Inflation

If you got a 4% raise but inflation climbed 5%, you actually lost ground.

According to the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) rose about 2.9 % over the past 12 months.

That means prices went up faster than your paycheck.

Everything from groceries to insurance premiums to streaming services costs more.

A raise that doesn’t outpace inflation feels more like treading water than moving ahead.

2. Housing Costs Are Still Wild

Rent prices might not be jumping as sharply as in 2022, but they’re still high. If you’re renting, you’re likely renewing at higher rates.

If you bought a home in the last few years, you’re probably locked into a mortgage with a high interest rate and increased property taxes.

According to Zillow, the typical U.S. monthly rent is around $2,072 as of mid‑2025. Home values nationwide remain well above levels from before the pandemic.

Housing is most people’s biggest expense, and when that goes up, everything else feels tighter.

3. Grocery Prices Keep Sneaking Up

You’re not imagining it. Grocery prices are still rising. Even though inflation is cooling overall, food prices are proving sticky.

According to the USDA’s Economic Research Service, food‑at‑home prices rose 1.2% in 2024, with beef and veal up 5.4% and sugar and sweets up 3.0%.

When your staples cost more each week, your raise disappears into the cart.

4. Health Insurance and Medical Costs Jumped

Many workers saw their premiums and deductibles rise this year.

The Kaiser Family Foundation found that employer-sponsored family plan premiums rose 7% in 2024. On top of that, co-pays and prescription prices crept up.

Even if you don’t go to the doctor often, just having insurance costs more. And if you do need care? Those bills hit harder.

5. Shrinkflation Is Real

Companies are shrinking product sizes but keeping prices the same, or even raising them.

So your bag of chips, roll of paper towels, or tub of ice cream might look the same, but you’re getting less.

You’re spending the same or more, and getting less in return.

That can result in more frequent purchases and less value, which chips away at your budget.

6. Debt Payments Are Eating More of Your Income

Credit card rates are still sitting near record highs, with the average APR over 20%, according to Bankrate.

If you’re carrying a balance, your interest charges are draining your income.

Student loan payments also resumed after the pandemic pause, and auto loan interest rates are higher than they’ve been in years.

Any debt you have is likely more expensive to carry now.

7. Lifestyle Creep Is Sneaky

Sometimes, when you get a raise, it results in a few more Uber Eats orders, a better gym membership, or a nicer vacation.

It doesn’t feel like much in the moment, but it adds up fast.

This is called lifestyle inflation, or lifestyle creep. And it’s hard to spot until you look back at your bank statement and wonder where it all went.

It’s Not Just You

Feeling squeezed despite earning more is becoming more common.

You might be doing everything “right”, earning more, budgeting, cutting back, and still feel like you’re falling behind.

That’s not a personal failure. It’s the reality of an economy where wages aren’t keeping up with the rising cost of living.

What You Can Do

While you can’t control inflation or housing costs, you can take a few steps to reduce the pressure:

  • Track your spending to see where lifestyle creep may be sneaking in.
  • Prioritize high-interest debt and try to pay it off aggressively.
  • Re-shop your insurance plans or use a broker to find better rates.
  • Review your subscriptions and cancel the ones you rarely use.

Even small changes can result in more breathing room.

But the bigger picture matters too: Until wages consistently outpace inflation and essential costs stabilize, a raise won’t always result in feeling richer.

And if you feel poorer this year despite that raise, now you know, it’s not just you. It’s the system.

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Ivana Cesnik
Ivana Cesnik
Ivana Cesnik is a writer and researcher with a background in social work, bringing a human-centered perspective to stories about money, policy, and modern life. Her work focuses on how economic trends and political decisions shape real people’s lives, from housing and healthcare to retirement and community well-being. Drawing on her experience in the social sector, Ivana writes with empathy and depth, translating complex systems into clear and relatable insights. She believes journalism should do more than report the numbers; it should reveal the impact behind them.

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